Double Shipping

多次反复的宣传,作者作为 GitHub 早期员工,提到一些 GitHub 在上线一些新功能时多次宣传的套路,比如花了大量时间为现场只有几百人准备的演讲,真正的用户却只有很小的一部分,但是当把这部分演讲稿整理成文字发布成博客时,经过一段时间的积累后,将会被成千上万的人阅读,演讲就是演讲,要多种形式的宣传将其影响力扩大。此外在产品发布时同样适用,第一次作为一个完整或全新的产品发布,之后则需要将其中的某个新功能作为一个点进行发布,并引用第一次的宣传文章,需要通过这种方式不断的加深用户对产品的印象。

Double Shipping

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